
Every frame, start to finish.
I’m Will, an agency creative who’s moved into production.
I spent ten years in agencies learning how to find the idea, tell the story and make sure the work still delivers for the business.
These days, I carry that thinking into production and post, working into strategy and creative development, then into producing, shooting, editing, and directing when the job calls for it.
Bigger projects get the right crew built around them. Smaller ones can stay lean and hands-on. Either way, the idea is cared for from the first conversation through to the final cut.
Three hats, one head.
The thinking before the camera. We pin the idea down, then plan everything that protects it on the day.
- Concept + treatment
- Shot lists
- Scheduling
- Casting
- Locations
- Budgeting
Directing and shooting with small, fast crews that punch above their size, the kind that move quickly without losing the look.
- Direction
- Cinematography
- Lighting
- Crew + kit
- On-set sound
- Data wrangling
The edit is where it becomes a film. Cut, scored, graded and delivered in every ratio your channels actually need.
- Editing
- Sound design
- Colour grade
- Motion + titles
- Versioning
- Delivery
Why me?
The idea and the making
I spent ten years as an agency creative before picking up a camera. Writing the thing and then shooting it tends to keep the idea on track.
I plug into your team
Agencies and marketing teams usually bring me in mid flight. I can run a job end to end or slot in under your creative lead, whatever makes things easier.
Fast because it’s small
There are no layers here, so decisions get made quickly. When a cut is urgent, it can usually land the next morning.
Made for where it runs
Campaigns get planned as systems, so one shoot can become hero films, cutdowns, verticals and stills without needing a second production.









