Lululemon Repairs

Brief

Lululemon was launching its garment repair program across APAC under the platform Every Repair Has a Story, celebrating the precision, care and craft that goes into giving well-loved garments a second life.

Push brought me in to edit the hero film, designed for social, digital and in-store screens.

Solution

Working alongside Creative Lead Lucy Jane Brand, Art Director Jenny Kim and DOP Jackson Lee, we put the repair process at the centre of the film.

With no music or voiceover to lean on, the rhythm had to come from the craft itself. Sewing machines became percussion, while scissors, fabric, thread and workshop ambience created the texture underneath. I built the temp sound design around that idea, creating the blueprint for the final mix.

Results

Delivered across 9:16, 16:9 and 1:1.