Uber Eats

Uber Eats can get you almost, almost anything, and the simplest way to prove it was to point at the city itself. Almost every billboard you walk past is already something on the platform, so we bagged them up. Giant Uber Eats bags went up over other brands' outdoor ads across Sydney and Brisbane, GYG, 7-Eleven, KFC, McDonald's, the lot.

I came on as the photographer and retoucher. My job was to shoot the builds in the wild and keep them looking as clean and iconic as the idea, in daylight and after dark, across a run of locations. Then every frame went through my grade and retouch so the bags sat right in each scene and every shot could stand on its own, from the PR run to the final case study.