Freedom AEOS 2025

Freedom wanted something quick and fun to push a sale, made to live on social. It came with a modest budget and an even tighter deadline, the kind of brief you only pull off with a bit of stubbornness.

So I turned my apartment into the set and chipped away at it in the evenings, hand-building a little time-machine portal in the living room for, of all things, a sale ad. Never thought I’d see that one on a call sheet, but that’s production, you gotta love it. It went on to become Freedom’s best-performing ad to date.